Using Activism and Technology to Report on Inequities in Communities and take Action
About Us
At A•T•R•I•C•A•, we believe data is more than numbers — it’s a pathway to action, equity, and transformation.
Founded on the principle of Activism and Technology to Report on Inequities in Communities and Take Action, A•T•R•I•C•A• supports nonprofits and mission-driven organizations in realizing the untapped value of their data. Our goal is to help you go beyond spreadsheets — to tell compelling stories, demonstrate impact, and drive resources toward meaningful outcomes.
We are a team of data professionals, community advocates, educators, and creative thinkers committed to using data for good.
Our Mission
To use technology and reporting to advance activism and social equity.
Our Vision
To engage communities, listen to understand, and report on their inequities — while supporting mission-driven organizations in taking meaningful action. We empower leaders and changemakers by transforming raw information into insight, and insight into impact.
Whether you're looking to organize your data, improve transparency, engage funders, or build trust through storytelling, A•T•R•I•C•A• is your partner in building a more just, informed, and connected future.
Data for the People: Bree Taylor’s A•T•R•I•C•A• Revolutionizes Social Justice
Written by Bianca Herron
This article spotlights the vision behind A•T•R•I•C•A• and the inspiring journey of founder Bree Taylor. It explores how A•T•R•I•C•A• uses data and community-driven technology to help mission-driven organizations address inequities and unlock the power of storytelling for social change.