Speaker Demand & Fundraising Insights Analysis

Client: National Coalition for the Homeless

Focus Area: Data Analysis | Reporting Strategy | Process Improvement

A•T•R•I•C•A• analyzed four years of speaker request submissions from NCH’s “Request a Speaker” form to identify trends in event demand, organizational engagement, and donation behavior.

The analysis surfaced high-demand speaking segments and patterns linking engagement to fundraising activity, providing leadership with a clearer understanding of where to focus outreach and speaking efforts.

Recommendations also addressed form structure and data quality, helping improve the reliability of future data collection and reporting.